Overview 

This course will provide learners with the fundamental knowledge and skills required to effectively manage digital communications. We will focus on how to create engaging content through effective storytelling, which is aligned to the audience, both internal and external. Learners will look at the “mechanics” of social media management, practical skills and techniques, along with brand guidelines and corporate tone and responsibility. 

Learning objectives

• Develop an understanding of the WHY – what will compel the audience to engage with the changes, updates and ideas you are communicating? 
• Explore the fundamentals of style and tone, and the importance of language and grammar across all communications 
• Demystify social media management and digital communications with a clear guide of ‘Do’s and Don’ts’ 
• Understand copyright and how to incorporate images, videos and other media