Overview
This course introduces learners to the various roles, responsibilities and functions of digital marketing professionals. By the end of the session, you will have received a grounding in social media marketing, how to create an effective digital marketing plan, how to manage email marketing and the basics of SEO to optimise your brand.
Learning objectives
- Understand the power and influence of digital marketing.
- Consider social media from a business perspective, and how it can be used for brand development and reputation management.
- Build awareness of email marketing, SEO (search engine optimization), competitor analysis and other tools and approaches
- Learn how to develop a workable and effective digital marketing plan.
